Federal Association of Digital Economy in Germany, Section Mobile
Speech and Presentation of Stefan Krueger, General Manager valuephone GbmH
„Omni-Channel as the retail’s strategy for the future – with mobile Services at the Point of Sales“.
November 8, 2013, Hamburg, at the premises of TNS Infratest Hamburg
The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way. http://www.bvdw.org/english.html